Explore the market and position yourself
Understanding the world today to create the products of tomorrow
Capture market trends to position your innovations or work on your strategic planning (Small ship/NW). Know how to decipher weak signals in your market to identify opportunities for innovation. By combining customer insights (observations and qualitative studies) with benchmarks and comparisons, Schoolab gives you the tools to design and develop your innovations.
Discover the companies that create the future: Do Tank & LEx
Meet the people behind the innovations of the present and the future. Be inspired, exchange and collaborate to enhance human experiences. Imagine the future of your market before you launch thanks to practical workshops that generate new projects and engage in collective thinking.
Forecasting: Predicting the future with Design Fiction & Poker Design
Imagine the future of your industry. Based on your organization’s strengths and weaknesses and the collection of weak signals, we create prospective scenarios. Each of these scenarios contains threats and opportunities that inform your choices, your strategy, and define your desirable futures.
Design Fiction
The major events we experience every decade remind us of our inability to predict the future. And yet, all modern organizations still develop linear strategies to define a 5-10 year roadmap that becomes redundant after only a few months.
Design Fiction aims to reduce this pressure on the future and take a more holistic approach when imagining possible futures. Based on the organization’s strengths and weaknesses, we can create possible scenarios. Each of these scenarios contains threats and opportunities that allow the company to define its desirable future.
The next phase consists of understanding what the conditions of these futures might be and then modeling them. This way, the organization’s leaders can track and plan ahead for these conditions to regain some control over the future.
