Customer observation

Understanding your market with customer studies

Customer Observation is an extremely important step in an innovative project launch. Knowing your market and its users means making sure you meet a need and therefore the success of the product. In this phase, the project leader becomes a real detective: you will go into the field to meet your target and stakeholders, interview them, observe them and understand them as best they can.

Collect key insights on your target

  • Learn the Design Thinking method to connect and empathize with your users, and discover their unspoken needs

  • Launch user-centric innovations with agile methods and minimize risks induced by innovative projects

  • Make decisions based on a customized deliverable of insights and opportunities relevant to your market

Amandine Laville
Project Manager
“ Schoolab's method is focused on empathy. ”
produit innovant

Design Thinking at the heart of our methods

Agile methods enable user-centric products to be launched in record time

Minimize financial risk by assessing your consumer's needs through a field study
Generate innovative concepts based on collected insights
Rely on Schoolab's expertise for a thorough field analysis and user research
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Develop user-centric products in record time with the agile project management methodology developed in our own startup incubator
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