Training :
 DESIGN THINKING

Contact us

This training course provides all the key ideas and principles of Design Thinking methodology to employees
so that they can innovate faster, with more relevant services for the user.

Educational objectives

Acquiring the tools of Design Thinking

Assimilate the approach to adopt each phase of the Design Thinking methodology

Putting the user at the heart of your project and finding new catalysts for growth through innovation

Discover collective intelligence and unleash your creativity

Imagine products/services in a simple and operational manner

Structure a persuasive speech

Training

Terms and conditions

Total duration

18 and a half hours. 2 days in person or 4 half-days of virtual classes. 4 hours of online classes are recommended.

Group

10 to 12 participants

Facilitation

2 expert trainers

Prerequisites

None

For whom?

Anyone wishing to apply the Design Thinking approach to their projects.
Organize a training session
Design Thinking Training

Details of the course

(The timeline may change depending on the blended or fully remote format)

Online content

  • Understand the phases of Design Thinking and their importance in the context of a project.
  • Discover how to conduct observations and analyze them.

Face-to-face/virtual classroom practice

  • Understand your market and your target.
  • Identify your target and create an interview guide.
  • Conduct independent discovery interviews.
  • Analyze your market and identify user issues.

Online content

  • Understand how to frame a problem.
  • Discover the principles and steps of creativity.

Face-to-face/virtual classroom practice

  • Foster your creativity.
  • Develop your concept.
  • Formulate and structure a complete problem.
  • Experiment with creative methods in a team.
  • Formalize your concept.

Online content

  • Comprehend why and how to prototype.
  • Understand the MVP (Minimum Viable Product).

Face-to-face/virtual classroom practice

  • Go from idea to prototype.
  • Prototype quickly and inexpensively.
  • Successfully validate your concept with a prototype.

Online Content

  • Understanding the value of a pitch.
  • Structure your speech.

Face-to-face/virtual classroom practice

  • Learn the fundamentals of a pitch.
  • Explain your project clearly and simply.
  • Convincing and testing your value proposition.
  • Develop your oral fluency.

+1000

people trained.

17 years

of experience in Design Thinking.

8,1/10

average score given to the course (2020).
Quality certification has been granted for the following category: training activities
“Training that can be applied to all professions! Easy access to the Design Thinking method. A benevolence and a real desire to transmit from the coaches. A pair of complementary and top-notch coaches!”
A
Anonymous
Participant (Crossroads) - September 2020.

Organize a Design Thinking training session for your company.

Contact us

What are the benefits of Design Thinking training?

 

At first glance, Design Thinking training has the advantage of learning how to detect innovation opportunities, but that’s not all… Design Thinking training also allows you to conceive innovative solutions in the following ways:

 

1. Evaluate the desirability of an innovative solution to solve a user problem

Whatever the sector of business, it is essential to know how to solve a user problem, however complex. To do this, companies must be able to reinvent themselves to keep up with the evolutions and challenges of society.

Therefore, embarking on a Design Thinking course means choosing to understand the needs (services, experiences, products, etc.) of users by going out to meet them. From this stage, it becomes possible to ask the right questions. The goal is to create innovative solutions that are in line with user needs.

 

2. Analyze the viability of an innovative idea

In order for an innovation to take on its full potential, it is necessary to know how to apply the methods that allow us to explore the field of possibilities. The goal is to analyze the viability of an innovative idea from all angles.

Objectively, Design Thinking training is a real lever for any company that wants to be innovative. Based on this principle, Design Thinking training gives you the tools to train your employees. They will improve their speed and efficiency in order to innovate with collective intelligence.

 

3. Facilitate creativity to explore the feasibility of an innovative solution

Design Thinking training is a lever that facilitates creativity in companies based on collaborative innovation methods. Moreover, taking part in a Design Thinking training course also helps to strengthen the team spirit within a company.

In this way, ideas converge and evolve to explore the feasibility of an innovative solution. This approach creates a culture of exploration that allows people to think differently to understand their market and generate new ideas.

 

Do you want to take action and launch a Design Thinking course in your company? Schoolab can help you. Contact us to move your projects forward. In response to your organization’s user needs and challenges, immerse your employees in the Schoolab ecosystem.

 

FAQ

Frequently Asked Questions

Design Thinking was born in the United States. Popularized in Europe in recent years, this method has proven to be effective. Far from being restricted to start-ups, it can also bring a lot of value to already established companies.

Design Thinking is a user-centered approach to innovation. The principle of this method is to create a product or service that is desirable for the consumer. The goal of this approach, however, is to design an innovative, feasible, and economically viable solution. In this context, it is essential for a company to adopt this approach with the right methods.

Since 2005, the Schoolab Innovation Studio has been advising, training, and supporting companies and large groups in agile Design Thinking. These agents of change choose to trust Schoolab to go further in their innovation projects.

In any case, we recommend that you take a Design Thinking course with experts to make a difference and lead your innovative projects towards success.

Design Thinking is an innovation method that relies on precise steps, tools, canvas and, above all, a state of mind. For a company, using Design Thinking to imagine new products or services has many advantages.

First of all, this approach encourages multidisciplinary teamwork. This is an opportunity to go beyond the silos of an organization and to strengthen the links between collaborators.

Design Thinking is based on the observation of users and the understanding of their needs. The conclusions of this study phase are generally enriching and can be useful to all departments of a company. Ideation and prototyping then lead to a MVP (Minimum Viable Product).

These phases give the opportunity to express creativity, call upon original skills, and reveal hidden talents. Finally, testing iterations make it possible to improve and validate one’s ideas, until a better product or service is obtained.

Design Thinking has enabled large digital companies to launch products that have been a global success. There are also many examples of companies in other sectors that have used this methodology, both to devise a strategy and to tackle brand design issues.

Companies in the mobility, banking, and food sector all can facilitate Innovation with the implementation of ideation workshops, a proposal of persona templates, encouragement towards prototyping,…

Reading the whole process is not enough for a successful implementation. Each phase must be understood and mastered. This is precisely the objective of this Design Thinking training course, which goes from knowledge of the process to the acquisition of the methods and mindset.

Schoolab

Contact Schoolab