Training:
 OBSERVATION

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Understand the needs of your clients.
This training is for those who want to deepen their knowledge of the observation stage in Design Thinking, from a social science perspective.

Educational objectives

Understand the value of observation in a product or service creation context

Be able to use the 3 observation methods: immersion, passive observation, and individual interview

Mastering observation analysis tools: persona, journey map

Identifying market opportunities after conduction observations

Be able to (re)define a problem

Training

Details

Total duration

11 hours. 1 day face-to-face or 2 half-days in a virtual class. 5 hours of online classes are recommended.

Group

8 to 12 participants

Facilitation

2 expert trainers

Prerequisites

None

Who's it for?

Any company and employee wishing to have methods to explore a subject, understand its market and target, and identify opportunities.
Organize a training session
observation training

Details of the process

(The timeline may change depending on the blended or fully remote format)

Online content

  • Understand how the Observation phase fits into the Design Thinking methodology.
  • Discover the principles and steps of Observation.
  • Know how to create a stakeholder map.
  • Learn the best practices for observing an objective and conducting individual interviews.
  • Observe users through immersion and passive observation methods.

Face-to-face practice/virtual classroom

  • Exchange with the trainers on the theoretical contribution and the preparatory exercises.
  • Prepare your observation strategy.
  • Create a stakeholder map and interview guide.
  • Share the results of immersive and passive observation.
  • Organize insights from individual interviews.

Online Content

  • Understand the different steps to synthesize your observations.
  • Discover how to use the Persona canvas and the customer journey map.
  • Understand the nature of a problem based on their observations.

Face-to-face practice/virtual classroom

  • Exchange with the coaches on the theoretical input and the preparatory exercises.
  • Understand the tools for synthesizing observations.
  • Synthesize your observations using the persona and journey map tools.
  • Identify user complaints and market opportunities.
  • To bring out a problem from one’s observations and formulate it in a synthesized and clear manner.

+1 000

people trained.

17 years

of experience in Design Thinking.

8,1/10

average score given to the course (2020).
The quality certification has been issued for the following category: training activities
“I appreciated the theoretical content provided beforehand to save time for the practical side during the day. I found it interesting that you pushed us to write more for our interview outline and that you reread it to teach us how to formulate interesting open-ended questions.”
A
Anonymous
Participant (Traxens) - November 2021.

Organize an Observation training session in your company.

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Market research training: how does it work?

 

By definition, a market study is a marketing activity that researches and collects information. The goal is to analyze and understand its target market. This initiative on the company’s part limits risk-taking and maximizes the chances of success for developing a new project (product creation, online sales concept, etc.).

In concrete terms, carrying out a market study is becoming an essential step in the face of ever-increasing competition. With the right business sector knowledge, companies that carry out a market study obtain positive results more quickly. In any case, an in-depth analysis of digital trends and target markets (consumer habits, analysis of customer user behavior,…) is beneficial to any organization.

 

3 reasons to take a market research course

 

For more than 16 years, Schoolab has supported companies (large groups, start-ups, etc.) in accessing various innovative methods. In this perspective, market research training is organized by training experts. Companies are guided step by step to establish their strategy with the application of good practices: information research, communication, etc. Here are 3 good reasons to do market research training with Schoolab:

 

1. Observation stage: analyze the key data of your market

Analyzing the key data of your market through the Observation stage is a powerful approach. Alone or in a group, it becomes possible to orientate one’s strategy and understand the needs of the clients. During the market research training, the collection of information is a part of the processes that allow companies to understand the trends around their sector of activity:

  • How competitive is the market?
  • What is the significance of the sector activity on the economy?
  • What are the concepts to explore?
  • What are the current best practices?
  • And much more.

 

2. Immersion stage: field study to identify market opportunities

Based on the information obtained during the Observation stage, it is time to go further to analyze your market. Moreover, the field study is a method that also allows you to develop your value proposition.

Whether remote or face-to-face, this immersion stage allows the company to obtain a global vision of its market with knowledge of its competition. It becomes easier to develop its value proposition and to differentiate itself from its competitors in the eyes of the clientele.

 

3. Problem-solving stage to better meet the needs of its customers

The company explores its sector of business to solve problems based on the observations made at the beginning of the market research training. With the knowledge of the real needs of its clientele, the company is able to better satisfy them and build loyalty.

In the face of ever-increasing competition, professional training in business focused on the study of one’s market allows one to be one step ahead of the competition. Contact us to learn more and take action. Schoolab will help to make your projects a success.

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