How to launch innovative products quickly?
To be able to reinvent themselves companies must understand their market but not only. The importance of going to the field and following the design thinking method. Also important to make analogies with other sectors to fully understand current weak signals. Many companies did not question themselves at the right time. The famous Kodak or Thomas Cook case. Others have reinvented ourselves as Netflix, which has been able to move from DVD to streaming with the success we know today.
To avoid uberisation and disruption: create innovative products
Driving the change of a business strategy is a whole. Indeed, this involves corporate culture, processes, but often begins with the innovation of a product or service that proves the merits of a nascent market.
Product or service innovations are not only linked to new technologies. Sometimes it’s a matter of revising uses and reinventing them in a market so that success is real. For example, Doctolib has reinvented the online appointment (raising funds of 150 million euros in 2019 with 75,000 doctors in its directory).
A Schoolab Innovation Centre to Launch Product Innovations
Schoolab is an innovation studio (see pitch and brand platform for exact definition).
Schoolab differs from traditional consulting firms in its methods, pedagogy and ecosystem that are nothing like what can be found elsewhere.
For 14 years Schoolab has been able to build an ecosystem that blends schools, startups, large groups, freelancers who are experts in all disciplines (design, engineering, business, art, humanities, etc.).
The Design Thinking and Lean Startup method for rapid prototyping
The methods that Schoolab use are also a mix between design thinking, lean startup. This is by no way a traditional method of consultants offering slides at the end of the mission. The goal of SL is to push the company’s teams to do, to involve them in the mission by integrating them on the model of collective intelligence and co-creativity.
Cultivating innovation teams by being a teacher
Education is at the heart of the mission. The goal is to pass on methods, observations and reading keys to the company’s project teams so that the team can move forward on its own afterwards. To do this, the teams regularly work with our project teams to learn and train themselves in contact with method experts at home.
A mixed ecosystem to foster creativity
The Schoolab ecosystem fosters creativity by mixing together profiles that do not meet elsewhere: startup, experts, large groups, students, … Finally, the ecosystem is fundamental: we can create meetings and situations that can generate clicks and generate wealth for our partner companies as part of a project. Our premises symbolize this bubbling ecosystem that promotes the creation of an innovative product
How can you succeed in your product innovation?
- Observation: Understanding the origin of the problem, market segmentation, portrait of typical users (buyer personas marketing), their user journey etc.
- The idea and creation of an innovative product: Thanks to the state of the existing, companies and students to brainstorm, and propose concepts of solutions during the phase of creativity. This phase allows new solutions to emerge that students will dig into the prototyping phase
- Prototyping: In this phase students will advance in “test and learn” and “quick and dirty”. The goal is to create the meeting between the product and the market quickly and to improve the product by iteration.
- The launch of an innovative product: The goal is to achieve a prototype v0 taking into account all the remarks of the previous phase, and to work on the business model, marketing, communication to prepare a future launch.
Intrapreneurship to launch innovations faster
The intrapreneurship addresses two key components to the transformation of companies by touching on two topics. On the one hand, intrapreneurship allows for the development of innovation projects to be increased in skills and a culture of innovation in the company. On the other hand, it allows companies to develop a portfolio of innovation.
10 years of experience 135 projects launched
Pioneerin in France since 2004, our product creation and launch programs bring together engineering students, designers and marketing managers, with partner companies, on new product creations, services or process, destined to be launched or implemented.
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