Acculturation must come first and foremost through training
The company's role is to train them and develop new skills among its employees: to gain market share by being more agile, to retain its teams and to avoid disruption. The training gives an employee the opportunity to gain more knowledge, while allowing him to be an engine of transformation in his company. And it is a training in quality innovation that eventually leads to its acculturation in the company. Why is it so important? Because acculturation is a process of adapting and retaining a collaborator to the corporate culture, so that he is fully integrated into the company for which he works.
1- Training and acculturation as a means of retaining employees
A question is recurrent in all companies: how do we attract, retain and retain employees? The magic recipe to address this problem has not yet been found. This is perfectly normal, because the answers are multiple.
Of course, there are several traditional levers to retain a part of the employees, such as the increase in wages, the possibility of evolution in the company, a pleasant working environment. However, innovation and entrepreneurship training is also a powerful loyalty lever. It allows long-term loyalty, to develop the skills of employees, while improving the competitiveness of the company. Its importance is underlined by Marie-Anne Reeb, when she was assistant HR director at Viadeo, “access to training allows the employee to consider prospects of evolution within the company and to assert himself. It’s about us retaining our talents in this way.”
In the age of digitalization, if a company wants to develop the skills of its teams, develop its employees and retain them, human resources must offer quality training plans. The company’s role is to enable training and acculturation to transform employees in depth. Schoolab’s innovation training courses are designed to support a company and its employees over the long term. Indeed, training is generally more effective and integrated if it is done over a long period of time; it’s like tea, the longer it is infused, the richer and stronger its taste!
2- Avoid disruption by training your employees in innovation
In recent years, the term “uberisation” has almost become a dirty word… Indeed, this macro-economic phenomenon is of particular concern to COMPANIEs in the CAC 40, which see their traditional business model being pushed around by disruptive startups, which are experiencing strong growth and showing spectacular results. For example, Uber (which gave its name to this phenomenon of collaborative economy), was one of the first companies to shake up the taxi monopoly by offering a more pleasant and cheaper transportation service. The number 1 VTC celebrates its 10th anniversary in 2019. And, even if it faces protests from taxi drivers, its results are a dream: 91 million active customers worldwide, 5.2 billion VTC races, $11 billion in sales and an estimated valuation between 90 and $100 billion.
Beyond what will be said, the uberisation of the economy is also an opportunity for businesses. The losers of uberisation are companies that criticize the phenomenon, without seeing the urgency of rethinking their innovation strategy. On the other hand, companies that see uberisation as an opportunity for development are winning. To do so, they must have understood the important role that innovation training plays.
Training is at the heart of the innovation strategies of large companies, since the value of a company is closely linked to the talent present in the teams. It is in this dynamic that Total has decided to be responsible for the training of its employees. The group has adopted a strong acculturation method, notably through its “Talents” programme for younger employees; their goal is to train the high potentials over time, and to break the usual codes of hierarchy.
Old-style, short-term training, and in a traditional training organization is no longer sufficient to be educational. Moreover, this type of training has little effect on the retention of employees.
On the other hand, training in new technologies and digital technology must be understood by a renewal of teaching methods. That’s why we offer mixed formats with both distance learning and both real learning (learning by doing) during practice sessions and field experience. The multi-disciplinary themes in the formations allow to break the silos to be more innovative and impactful. Finally, all training courses mix different profiles to develop collective and individual creativity. These new educational processes provide a lasting anchor for new knowledge and give satisfaction to learners.
At Schoolab, companies have the choice of several types of methods to train their employees in creativity and innovation:
- Through innovative training courses,
- Through talent programs,
- Through innovative experiments and participation in projects.
3- Mistakes to avoid in training employees for innovation
It is not surprising to make a mistake in continuous innovation training. However, some mistakes do not forgive, and they can totally compromise work and training if they are not avoided.
Here are the major mistakes to guard against:
- Work the training of your employees in the short term.
- To offer “old-age” training, that is, top-down and theoretical.
- Do not assess the anchoring of knowledge following training hot and cold.
- Think only of ROI, that is, the return on investment, of your training; roE, which refers to return on expectation, is just as important.
- Believe that your employees will be trained in innovation by taking a 3-day training course (although this can still cause a click, which is already good!).
- Don’t question your organization, processes and culture more broadly, to see if the company is able to provide fertile ground for innovation.
4- 10 key courses to digitalize your business
Schoolab offers many training courses to develop innovation in your company. The programs are innovative and flexible. They aim to make employees autonomous and especially actors of change in the company.
Our different types of training and new methodologies allow you to support your employees in the transformation of their work environment and to breathe new life into your businesses.
Here are our best courses to successfully turn digitalated:
- Design thinking training
- Field observation training
- Creativity training
- Prototyping training
- Business model training
- Pitch training
- Digital marketing training
- UX training
- Graphic facilitation training
- Foresight and market watch training
What format for acculturation?
Acculturation is largely through training. To do so, the training must adapt to the size of the company, the specificity of each employee and the constraints of the company’s time or resources. For example, Schoolab offers different formats for innovation training sessions:
- The Workshop: it is a question of working on the model of a personalized course that combines several formats: in-person sessions, co-creativity workshops, and theoretical distance learning. This program takes place over the long term, to allow to work on various content and themes.
- The Seminar: This common time allows teams and collaborators to reflect on future projects. Schoolab uses these times, not as just an “event” time, but as a time of strategic reflection in the life of the company. This moment of co-creativity encourages decision-making to align visions and launch projects. We work ahead of the seminar with the company to understand the needs and observe expectations.
- Hackathon: This process of idea draws the best from design thinking, open innovation, lean startup and business model generation, to generate relevant and innovative projects. The themes of the Hackathon are defined upstream with the customer. Then, the Hackathon takes place under the guidance of coaches, business experts and Schoolab facilitators. Then, a quick and instinctive group reflection session allows you to design a project. Finally, the teams present their project on the given concept and develop a pitch with a prototype. After the Hackathon, participants can have the opportunity to continue their project.
- Training: Schoolab offers short-term training courses that, working on a wider course, raise awareness and develop the vision of employees.
- Learning Expeditions: it’s about learning through travel, alternating encounters, moments of inspiration, and design thinking workshops. This acculturation method is suitable for companies that want their employees to get ahead of themselves, plan for the future and discover an innovative ecosystem.
Schoolab, a studio innovation to train for innovation
Schoolab is an innovation studio, at the crossroads of 4 activities: Co-working, Consulting, Education and Startups Acceleration. We differentiate ourselves from traditional consulting firms by our variety of trainings, methodologies and our unique and virtuous ecosystem. For 14 years, our organization has been training for innovation, transforming the working environment and supporting the development of innovative and concrete projects.
Schoolab offers innovation training through the project, because “it is by doing that we learn” explains Julien Fayet, our co-founder. This is why all our training courses are supervised by a multidisciplinary team and are designed by experts in their profession, who are much more than just trainers.
The trainings aim to stimulate employees to adopt the “corporate entrepreneur” posture. The aim is to ensure that the employee enhances his or her ability to question things and uses his training to be an engine of change in his work ecosystem.
Our multidisciplinary, cross-generational and outward-looking approach allows companies to be framed in a sustainable transformation. The co-creation, between Schoolab and a company, takes place under conditions suitable for the success of the mission.
Schoolab customer cases of innovation training
Here are several client cases that illustrate how Schoolab supports its clients in innovation training. In each case, we use unique pedagogical methods adapted to each problem.
Private: GRDF trains its employees to innovate
“ 170 employees trained in innovation in 20 sessions: Design thinking, rapid prototyping, public speaking,... ”
BNP trains its employees at pitch
“ About 30 employees trained in public speaking and commercial pitch ”
Creative seminar for an international law firm
“ 10 selected internal project ideas 2 launched within 3 months following seminars ”