What Design Thinking training will teach you
Develop a creative methodology as a team
Understand the posture to adopt to carry out a creative project
Know how to use the many tools of Design Thinking: Customer Journey Map, Stakeholder Map, Business Model Canva…
Think about how Design Thinking can be applied in your company.
Train at Design Thinking
The Design Thinking Training takes place over 2 days in our premises in Paris. Our trainers alternate theory and practice throughout the training.
Why take a Design Thinking training course?
Born in the United States before being popularized in Europe in recent years, Design Thinking is a proven method. Far from being reserved for startups, it can also bring a lot of value to companies already well established.
Design Thinking: definition
Design thinking is a method of innovation that relies on precise steps, tools, canvasbuting but above all on a state of mind! For a company, using design thinking to create new products or services has many advantages. First of all, this approach encourages multidisciplinary teamwork, so it is an opportunity to bypass the silos of an organization, and to strengthen the links between employees.
The big stages of Design Thinking
Design Thinking is also based on observing users and understanding their needs. The findings of this phase of study are generally rich and can be useful to all departments of a company. The idea and prototyping then lead to an mvp or minimum viable product. These phases give the opportunity to express creativity, use original skills and reveal hidden talents. Finally, tests and iterations make it possible to improve and validate his ideas, until you get the best product or service.
Design Thinking: a method that works!
Design Thinking has enabled large digital companies to launch products with global success. But there are many examples of companies from other sectors that have been able to use this methodology both to devise a strategy and for brand design issues. Mobility, banking and food companies: all can facilitate innovation by setting up ideation workshops, offering persona templates, encouraging prototyping, etc. For a successful implementation, however, it is not enough to have read the whole process once. Each phase requires understanding and control, and this is precisely the aim of this Design Thinking training: to move from knowledge of the process to the appropriation of methods and state of mind.
These business companies tested the Design Thinking training
Marketing, human resources, innovation, research and development... many trades can benefit from the Design Thinking method in their work.
GRDF trains its employees to innovate
“ 170 employees trained in innovation in 20 sessions: Design thinking, rapid prototyping, public speaking,... ”
BNP trains its employees at pitch
“ About 30 employees trained in public speaking and commercial pitch ”
Sanofi boosts the creativity of its teams with training
“ More than 10 teams trained in creativity in business in 3 months ”